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PPC agency vs. freelancer - who should you work with?
For many businesses, there comes a juncture in their growth where handling everything in-house becomes a challenging feat. However, it's not easy to delegate aspects of your cherished company to unfamiliar faces, especially after a long, demanding day's work. Numerous questions may be racing through your mind, but the paramount one is: Who should you trust with this significant responsibility? We often encounter this question and share your apprehensions. That's why we're here to assist: based on our experience, PPC campaign management tends to be one of the first areas that company managers consider outsourcing. So, we've undertaken an analysis to determine the better option: partnering with a PPC agency or hiring a freelancer?
5 typical mistakes when setting up Google Ads Display campaigns
Google Ads mistakes can cost you a tremendous amount of money. As a digital marketing agency, we have seen the worst and best practices in this field. Below, we've outlined 5 steps that you can take to ensure the success of your Google Ads Display campaigns. Without being exhaustive, we'll also cover dynamic and responsive ads, as well as the targeting options available for Display campaigns.
The 10 most common mistakes when setting up Google Ads campaigns
Google Ads offers every business a number of opportunities and can easily multiply the number of website visitors and customers. However, there are many pitfalls in setting up campaigns, and even one wrong setting can kill the success of your ads. That's why it's essential to get everything set up right - we're going to show you the 10 most common mistakes that are the easiest to make.
5 tips for writing click-worthy ads
To make online marketing campaigns successful, it is essential that we write ad copy that attracts and retains the attention of potentially interested people, influences them and encourages them to take action. But with the increasing digital noise, it's getting harder to incite interest, so our team put together 5 tips to help you write truly compelling, clever ad copy!
