When it comes to Facebook ads, your best friend and worst enemy is the ad manager. Sometimes it helps us do our job, sometimes it rather leads us to destroy our campaigns for more money. This is perhaps the most famous (and infamous) thing they have in common with Google Ads. Of course, with the right targeting, Facebook ads can produce beautiful results. To do this, however, it is essential to have a deeper understanding of the features of the ad manager. In this article, we'll take a look at the settings without which it's not worth clicking that tempting 'approve' button.
You may have heard the news that from February 2021, Facebook will limit the number of active ads per page. It might seem daunting at first, but in reality, too many ads are not always good for the results, so the limitation could also have potential for improvement. If you're interested to know what exactly determines the number of ads you can display, or how you can make the most of the situation, read on!
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