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Standard or smart shopping campaign - which one should you use?
Before you set up your first shopping campaign for your online shop, it's important to do a little professional research on the basics. The Google Ads interface can guide you through the process of setting up a campaign in just a few minutes and a few steps, but be careful! It makes a difference what type of shopping campaign you create. In this article, we give a brief summary of what you need to think about and prepare to run your first successful shopping campaign!
5 typical mistakes when setting up Google Ads Display campaigns
Google Ads mistakes can cost you a tremendous amount of money. As a digital marketing agency, we have seen the worst and best practices in this field. Below, we've outlined 5 steps that you can take to ensure the success of your Google Ads Display campaigns. Without being exhaustive, we'll also cover dynamic and responsive ads, as well as the targeting options available for Display campaigns.
7 tips to set up a successful Facebook campaign!
When it comes to Facebook ads, your best friend and worst enemy is the ad manager. Sometimes it helps us do our job, sometimes it rather leads us to destroy our campaigns for more money. This is perhaps the most famous (and infamous) thing they have in common with Google Ads. Of course, with the right targeting, Facebook ads can produce beautiful results. To do this, however, it is essential to have a deeper understanding of the features of the ad manager. In this article, we'll take a look at the settings without which it's not worth clicking that tempting 'approve' button.
The 10 most common mistakes when setting up Google Ads campaigns
Google Ads offers every business a number of opportunities and can easily multiply the number of website visitors and customers. However, there are many pitfalls in setting up campaigns, and even one wrong setting can kill the success of your ads. That's why it's essential to get everything set up right - we're going to show you the 10 most common mistakes that are the easiest to make.
Which video conferencing app do we use for business video calls?
The threat of an epidemic has led many companies to rethink their operations, with their employees trying to work from home. They must organise their previous daily and weekly office meetings online. We've heard of a number of apps, but which is the most reliable for business meetings?
The essential steps for campaign planning in the online space
Whether you're planning and running an online marketing campaign with a digital marketing agency, a freelancer or on your own, the first step is to think carefully about what you want to achieve and the steps you need to take to get there. Here are what we think are the most important steps to take when planning your campaign.
Paid advertising opportunities on TikTok
Do you feel that it's a big mistake to leave TikTok out of the marketing mix as a social platform? Although the number of TikTok users is growing rapidly, TikTok advertising is still a dark spot for many decision makers and strategists. We will unburden you and show how to advertise on the fastest growing social platform. Trust us, by the end of this article, you'll see the potential clearly!
Facebook ad limit: everything you need to know!
You may have heard the news that from February 2021, Facebook will limit the number of active ads per page. It might seem daunting at first, but in reality, too many ads are not always good for the results, so the limitation could also have potential for improvement. If you're interested to know what exactly determines the number of ads you can display, or how you can make the most of the situation, read on!
5 tips for writing click-worthy ads
To make online marketing campaigns successful, it is essential that we write ad copy that attracts and retains the attention of potentially interested people, influences them and encourages them to take action. But with the increasing digital noise, it's getting harder to incite interest, so our team put together 5 tips to help you write truly compelling, clever ad copy!
