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Link building basics in 2024
Link building stands as both the most challenging and crucial task for SEO professionals. This intricate process involves acquiring links to your website from external sources. The quality and relevance of these links play a pivotal role in determining the effectiveness of your SEO strategy, directly influencing your ranking in Google's search results. While it is true that accumulating more links from reputable, credible, and popular sites can positively influence your website's traffic, the dynamics of link building extend beyond mere quantity. It is, in fact, the most challenging facet of SEO to manipulate. To gain a comprehensive understanding of how link building operates, let's delve into its intricacies!
SEO copywriting, or how evergreen content is created
SEO copywriting is a great tool to get people interested in your site. Why? Because in good SEO copy, information, content and style work together with technique. After all, people today are hungry for information. And where do they get it? On the internet. Whatever the topic, you'll find everything from gardening to car repair to cooking. A well-written text, properly optimised, will bring a lot of visitors to your site. For years.
SEO basics: these are the things you need to pay attention to when optimising your website for search engines
How do you know you need SEO? While your website embodies your dreams, and you expected an influx of new customers, the reality seems quite different. Over time, you've encountered a noticeable dearth of orders, and the root of the issue is none other than search engine optimization, commonly known as SEO. Whether your website is brand new or well-established, SEO is an indispensable component that you can't afford to overlook. In this article, we've compiled a list of critical aspects that are pivotal for attracting more customers through your website.
PPC agency vs. freelancer - who should you work with?
For many businesses, there comes a juncture in their growth where handling everything in-house becomes a challenging feat. However, it's not easy to delegate aspects of your cherished company to unfamiliar faces, especially after a long, demanding day's work. Numerous questions may be racing through your mind, but the paramount one is: Who should you trust with this significant responsibility? We often encounter this question and share your apprehensions. That's why we're here to assist: based on our experience, PPC campaign management tends to be one of the first areas that company managers consider outsourcing. So, we've undertaken an analysis to determine the better option: partnering with a PPC agency or hiring a freelancer?
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Standard or smart shopping campaign - which one should you use?
Before you set up your first shopping campaign for your online shop, it's important to do a little professional research on the basics. The Google Ads interface can guide you through the process of setting up a campaign in just a few minutes and a few steps, but be careful! It makes a difference what type of shopping campaign you create. In this article, we give a brief summary of what you need to think about and prepare to run your first successful shopping campaign!
YouTube SEO - The ultimate step-by-step guide
Once you've made a video, you may wonder what you need to do to ensure that your content is seen by as many relevant users as possible once it's uploaded to YouTube. Search Engine Optimization (SEO) can help you do this. Don't be scared, our step-by-step guide will show you what you need to do!
7 tips to set up a successful Facebook campaign!
When it comes to Facebook ads, your best friend and worst enemy is the ad manager. Sometimes it helps us do our job, sometimes it rather leads us to destroy our campaigns for more money. This is perhaps the most famous (and infamous) thing they have in common with Google Ads. Of course, with the right targeting, Facebook ads can produce beautiful results. To do this, however, it is essential to have a deeper understanding of the features of the ad manager. In this article, we'll take a look at the settings without which it's not worth clicking that tempting 'approve' button.
The 10 most common mistakes when setting up Google Ads campaigns
Google Ads offers every business a number of opportunities and can easily multiply the number of website visitors and customers. However, there are many pitfalls in setting up campaigns, and even one wrong setting can kill the success of your ads. That's why it's essential to get everything set up right - we're going to show you the 10 most common mistakes that are the easiest to make.
Which video conferencing app do we use for business video calls?
The threat of an epidemic has led many companies to rethink their operations, with their employees trying to work from home. They must organise their previous daily and weekly office meetings online. We've heard of a number of apps, but which is the most reliable for business meetings?
The essential steps for campaign planning in the online space
Whether you're planning and running an online marketing campaign with a digital marketing agency, a freelancer or on your own, the first step is to think carefully about what you want to achieve and the steps you need to take to get there. Here are what we think are the most important steps to take when planning your campaign.
Paid advertising opportunities on TikTok
Do you feel that it's a big mistake to leave TikTok out of the marketing mix as a social platform? Although the number of TikTok users is growing rapidly, TikTok advertising is still a dark spot for many decision makers and strategists. We will unburden you and show how to advertise on the fastest growing social platform. Trust us, by the end of this article, you'll see the potential clearly!
Facebook ad limit: everything you need to know!
You may have heard the news that from February 2021, Facebook will limit the number of active ads per page. It might seem daunting at first, but in reality, too many ads are not always good for the results, so the limitation could also have potential for improvement. If you're interested to know what exactly determines the number of ads you can display, or how you can make the most of the situation, read on!
5 tips for writing click-worthy ads
To make online marketing campaigns successful, it is essential that we write ad copy that attracts and retains the attention of potentially interested people, influences them and encourages them to take action. But with the increasing digital noise, it's getting harder to incite interest, so our team put together 5 tips to help you write truly compelling, clever ad copy!
